Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist with a marketing operations focus.

Key Responsibilities

• Build and optimize intent programs to increase conversion rates and generate sales-qualified leads
• Launch scalable email programs to drive sales conversations and maintain data quality in the marketing database
• Support event campaign operations by planning and coordinating pre-, during-, and post-event activities

Required Qualifications

• 3+ years of experience in demand generation, growth marketing, or marketing operations, focusing on B2B pipeline
• Strong expertise in HubSpot, particularly in email marketing and list management
• Hands-on experience with sales-driven event campaigns using HubSpot is preferred
• Familiarity with intent data and data enrichment tools
• Practical skills in Excel or Google Sheets, including functions like pivot tables and VLOOKUPs