Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist.

Key Responsibilities

• Collaborates with Product Management and Sales Leadership to execute demand and lead generation activities
• Executes digital marketing strategies to increase visibility and drive demand for key product categories
• Develops customer profiles and uses data analytics to measure the effectiveness of lead generation tactics

Required Qualifications

• Bachelor's degree in Marketing or a marketing-related field
• 1-3 years of experience in a marketing automation/lead generation role
• Experience with digital content/campaign development tools and marketing automation platforms preferred
• Proficiency with Microsoft Office tools
• Experience working in Salesforce or a similar CRM tool preferred