Demand Generation Specialist

Job Summary

A company is looking for a Demand and Lead Generation Specialist.

Key Responsibilities

• Collaborates with Product Management and Sales Leadership to execute demand generation campaigns
• Implements digital marketing strategies to enhance visibility and drive demand for products
• Manages content marketing efforts to optimize digital assets and customer engagement

Required Qualifications

• Bachelor's degree in Marketing or a related field
• 1-3 years of experience in a marketing automation or lead generation role
• Experience with digital content and marketing automation platforms
• Proficiency in using data analytics tools for measuring campaign effectiveness
• Familiarity with CRM tools, such as Salesforce, is preferred