Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to support marketing initiatives and lead generation efforts.

Key Responsibilities

• Assist in the launch and management of multi-channel demand generation programs
• Research high-priority accounts and compile profile information for strategic outreach
• Create sales enablement materials and develop lead-nurturing email sequences

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related business field
• 0-2 years of marketing experience, preferably in B2B demand generation
• Familiarity with CRM systems and Marketing Automation Platforms
• Proficiency in Excel or Google Sheets for data analysis
• Proven ability to collaborate with cross-functional teams