Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to manage lifecycle and nurture programs aimed at user engagement and growth.

Key Responsibilities

• Lead the strategy and evolution of AI-powered nurture programs to enhance engagement and conversion
• Execute multi-channel campaigns with integrated AI workflows across email, website, and paid channels
• Conduct data analysis to inform campaign strategies and provide actionable insights to leadership

Required Qualifications

• 3+ years of experience in B2B SaaS demand generation or growth marketing
• Proven ability to manage programs from ideation to optimization
• Experience in building AI-assisted workflows and automating processes
• Strong data literacy with the ability to conduct complex analysis and develop attribution models
• Proficiency in lifecycle marketing channels including email, website optimization, and paid media