Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to drive pipeline growth through effective marketing campaigns.

Key Responsibilities

• Plan, launch, and optimize B2B demand generation campaigns targeting retail and consumer goods decision makers
• Develop audience targeting strategies and maintain targeted prospect lists
• Analyze campaign performance and identify optimization opportunities for improved lead quality and conversion

Required Qualifications

• 2-5 years of experience in B2B demand generation, growth marketing, or digital marketing
• Hands-on experience with marketing automation platforms, particularly HubSpot
• Experience using prospecting or enrichment tools such as Apollo
• Familiarity with campaign channels including Google Ads, LinkedIn Ads, and email marketing
• Analytical mindset with the ability to interpret campaign data