Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to join their marketing team.

Key Responsibilities

• Assist in the setup, deployment, and management of multi-channel marketing campaigns
• Monitor lead flow from marketing campaigns to the sales team and maintain database hygiene
• Track and report on key performance indicators (KPIs) and conduct A/B tests to improve results

Required Qualifications

• 2+ years of experience in marketing, lead generation, or sales operations
• Familiarity with marketing tools like Marketo, PathFactory, and Salesforce
• Analytical mindset with a passion for data interpretation
• Ability to write clear and engaging copy for marketing materials
• Bachelor's degree in Marketing, Communications, Business, or a related field