Demand Generation Specialist

Job Summary

To support pipeline growth and customer engagement, the full-time remote Demand Generation Specialist will develop, execute, and optimize integrated demand generation programs across various marketing channels, collaborating closely with Sales and Marketing Operations teams.

Key responsibilities

• Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, and events
• Analyze campaign and engagement data to identify trends and optimize performance across the buyer journey
• Collaborate with internal stakeholders and external vendors to ensure timely campaign execution and alignment with go-to-market priorities

Required qualifications

• 4+ years of experience in B2B demand generation, digital marketing, or campaign management
• Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce
• Strong understanding of campaign performance measurement and funnel optimization principles
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience coordinating vendors and managing budgets related to campaign delivery activities