Demand Generation Specialist

Job Summary

To support pipeline growth and lead generation, the full-time Demand Generation Specialist will execute and optimize multi-channel demand generation programs targeting biotechnology companies, CROs, and healthcare organizations while working remotely.

Key responsibilities

• Execute and optimize integrated demand generation campaigns across various digital channels, including Google Ads and LinkedIn Ads
• Manage campaign budgets and performance metrics to maximize lead generation and return on investment
• Monitor, analyze, and report on campaign performance, leveraging tools like Salesforce and Google Analytics

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 3-5 years of experience in B2B demand generation or digital marketing
• Experience managing and optimizing campaigns within Google Ads and LinkedIn Ads
• Proven success in generating qualified leads through digital marketing programs
• Strong understanding of demand generation metrics and experience with analytics and reporting tools