Demand Generation Specialist

Job Summary

Owning and driving marketing programs that generate pipeline and revenue, the fully remote Demand Generation Specialist will design and manage campaigns from inception to performance analysis, ensuring scalable demand generation across various organizations.

Key responsibilities

• Build and manage nurture strategies in HubSpot, including workflow builds and ongoing optimization
• Run email marketing programs from brief through deployment and performance analysis
• Track and own MQL volume and lead quality, taking action based on performance metrics

Required qualifications

• 4-6 years of experience in demand generation or growth marketing at a B2B or SaaS company
• Deep proficiency in HubSpot and working knowledge of Salesforce
• Strong analytical skills with the ability to interpret performance data and adjust strategies
• Experience coordinating across sales, content, and external agency partners
• Ability to work independently while effectively managing multiple stakeholders