Demand Generation Specialist

Job Summary

Owning the marketing engine that drives revenue, the full-time remote Demand Generation & Marketing Operations Specialist will manage the ZoomInfo ABM platform, execute email marketing campaigns via Active Campaign, and develop landing pages in Webflow to build a robust marketing-sourced pipeline.

Key responsibilities

• Oversee the end-to-end execution of ABM programs using ZoomInfo, including account targeting and data hygiene
• Manage email marketing campaigns in Active Campaign, focusing on workflow architecture and performance reporting
• Develop and maintain campaign-specific landing pages in Webflow, optimizing for conversion rates through A/B testing

Required qualifications

• 4-6 years of experience in demand generation or marketing operations within a B2B SaaS environment
• Hands-on proficiency with ZoomInfo and Active Campaign or a similar marketing automation platform
• Experience in building and managing ABM campaigns with a focus on account segmentation
• Ability to create and publish landing pages in Webflow without developer assistance
• Strong Salesforce proficiency for campaign tracking and pipeline attribution reporting