Demand Generation Specialist

Job Summary

To drive revenue growth, the full-time Demand Generation & Marketing Operations Specialist will manage the day-to-day operations of marketing platforms, execute ABM programs, and build segmented nurture campaigns while working remotely from anywhere in the United States, except California.

Key responsibilities

• Run the ZoomInfo ABM platform, including account targeting and data hygiene
• Manage the Active Campaign platform for email marketing, including workflow architecture and campaign performance reporting
• Build and maintain campaign-specific landing pages in Webflow, optimizing for conversion performance

Required qualifications

• 4 to 6 years of experience in demand generation or marketing operations in a B2B SaaS environment
• Hands-on proficiency with ZoomInfo and Active Campaign or a comparable marketing automation platform
• Experience building and managing ABM campaigns with a focus on account segmentation
• Ability to build and publish landing pages in Webflow without developer support
• Strong Salesforce proficiency for campaign tracking and pipeline attribution reporting