Demand Generation Specialist

Job Summary

Owning the demand generation function, the full-time remote Demand Generation Specialist will manage outbound campaigns and event-driven strategies to convert engagement into a qualified pipeline while collaborating closely with the marketing and sales teams.

Key responsibilities

• Oversee outbound demand generation channels and scale early successes through targeted strategies and experimentation
• Lead demand generation efforts for events, including booth messaging, on-site content, and follow-up strategies to convert attendee engagement
• Collaborate with the Founding Growth (Marketing) to develop and execute event and channel strategies, while tracking performance metrics related to pipeline and revenue impact

Required qualifications

• 3+ years of demand generation experience with a proven track record of measurable results
• Experience converting early-stage signals, such as events and social engagement, into a qualified pipeline
• Proficiency in managing outbound campaigns and event-driven demand generation from strategy to execution
• Startup experience or familiarity with the fast-paced environment of later-stage startups or structured B2B/enterprise settings
• High ownership mindset with a bias for action and comfort in ambiguous situations