Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist for their Cricket eLearning Programs.

Key Responsibilities:

• Take ownership of pipeline creation and achieve monthly and quarterly MQL, meeting, and pipeline targets
• Plan and roll out B2B email campaigns and promotions, creating copy and creative assets as needed to generate institutional leads
• Build, execute, and optimize demand generation campaigns

Required Qualifications:

• Bachelor's degree (in Marketing or relevant field preferred)
• Deep understanding of SaaS, B2B, and B2B2C marketing
• Demonstrated success using online ad campaigns to generate sales leads
• Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams
• Precise organizational skills and ability to project manage multiple objectives simultaneously