Demand Marketing Associate

Job Summary

A company is looking for a Demand Marketing Associate to support scaling SMB and accelerating Mid Market growth through demand and lead generation programs.

Key Responsibilities:

• Execute end-to-end campaign setup, launch, and optimization for SMB paid media across various platforms
• Manage email marketing execution, including copywriting, asset creation, and performance tracking
• Monitor campaign performance, analyze results, and implement optimizations for improved lead quality and cost efficiency

Required Qualifications:

• 2+ years of experience in B2B or B2C marketing applicable to performance and demand generation
• Hands-on experience managing and optimizing paid media campaigns across multiple platforms
• Proficiency in HubSpot and Salesforce for campaign execution and reporting
• Experience with end-to-end campaign execution, including asset creation and performance monitoring
• Familiarity with email marketing processes, including segmentation and deployment