Job Summary
A company is looking for a Director of Demand Marketing, responsible for driving integrated marketing programs and managing a team of campaign marketers.
Key Responsibilities:
- Conceptualize, create, implement, and optimize integrated marketing programs to generate and influence pipeline and bookings
- Collaborate with internal teams to develop and execute buyer journey-driven marketing programs with the goal of driving pipeline and bookings
- Manage and develop a team of campaign marketers
Required Qualifications:
- 7-10 years progressive marketing experience at a SaaS organization
- Proven ability to tie marketing activities to results
- Past marketing leadership experience
- Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
- Experience using marketing automation platforms such as Marketo, Eloqua or Pardo