Demand Marketing Director

Job Summary

A company is looking for a Director of Demand Marketing, responsible for driving integrated marketing programs and managing a team of campaign marketers.

Key Responsibilities:

• Conceptualize, create, implement, and optimize integrated marketing programs to generate and influence pipeline and bookings
• Collaborate with internal teams to develop and execute buyer journey-driven marketing programs with the goal of driving pipeline and bookings
• Manage and develop a team of campaign marketers

Required Qualifications:

• 7-10 years progressive marketing experience at a SaaS organization
• Proven ability to tie marketing activities to results
• Past marketing leadership experience
• Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardo