Demand Marketing Manager

Job Summary

A company is looking for a Demand & Digital Marketing Manager to drive pipeline growth through integrated marketing strategies.

Key Responsibilities

• Build and execute integrated demand-generation programs across various channels
• Optimize targeting, messaging, and digital conversion paths to drive qualified pipeline
• Track and analyze campaign performance to improve conversion and funnel velocity

Required Qualifications

• 5-7 years of experience in B2B SaaS demand generation or digital marketing
• Proven ability to optimize paid media programs and run ABM campaigns
• Experience planning and executing webinars and multi-touch nurture programs
• Strong analytical skills to interpret data and make optimization decisions
• Experience with CRM and MAP platforms such as Salesforce or HubSpot