Demand Marketing Manager

Job Summary

Leading the execution of demand generation and thought leadership programs, the full-time remote Demand Marketing Manager will drive awareness, engagement, and pipeline for Social Studies and ELA portfolios through campaign execution and content-driven initiatives.

Key responsibilities

• Own and execute demand marketing programs across owned, paid, and earned channels to enhance awareness and engagement
• Support thought leadership initiatives, including content creation, events, and earned media, in line with brand guidelines
• Analyze and report on campaign performance, providing insights and recommendations to improve pipeline generation and health

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 3-5 years of relevant experience in demand marketing, campaign execution, or marketing operations
• Proven experience in executing marketing campaigns through various media channels with a focus on performance optimization
• Working knowledge of lead generation and multi-channel marketing strategies
• Analytical skills for pipeline analysis and campaign reporting