Demandbase Marketing Specialist

Job Summary

A company is looking for a Demandbase Marketing Specialist to support advanced ABX program execution and optimization.

Key Responsibilities

• Design and execute ABX programs using Demandbase Orchestration for multi-channel engagement
• Configure and manage Journey Stage models and optimize Demandbase Automations for engagement triggers
• Analyze engagement metrics and collaborate with teams to ensure accurate account mapping and CRM synchronization

Required Qualifications

• Deep hands-on experience with Demandbase One Marketing, including Orchestration, Journey Stages, and Automations
• Strong knowledge of Account-Based Marketing / Account-Based Experience (ABM/ABX) strategies
• Experience integrating Demandbase with Salesforce CRM and other marketing automation platforms
• Ability to work with account and contact data models, segmentation logic, and intent datasets
• Strong troubleshooting skills within complex B2B martech ecosystems