Deposit Acquisition Marketing Manager

Job Summary

Owning the acquisition strategy and funnel performance, the full-time Deposit Acquisition Marketing Manager will drive new-to-bank account acquisition and balance growth through disciplined test design and data-informed offer strategy while working remotely.

Key responsibilities:

• Define and manage the deposit acquisition offer strategy, including promotional terms and product positioning
• Design and execute acquisition test programs, translating results into actionable recommendations
• Own the end-to-end deposit acquisition funnel, optimizing conversion rates and reducing drop-off points

Required qualifications:

• Undergraduate degree in marketing, business, or a related field
• 8+ years of experience in consumer acquisition marketing or product marketing within financial services
• Proven experience in designing and executing acquisition test programs with measurable outcomes
• Strong analytical skills to translate funnel data and competitive intelligence into marketing strategies
• Experience collaborating with channel marketing and digital experience teams to optimize acquisition funnels