Digital Account-Based Marketing Manager

Job Summary

A company is looking for an ABM Manager to execute and optimize digital programs supporting their account-based marketing strategy.

Key Responsibilities

• Execute and optimize digital campaigns for account-based marketing across named accounts and priority segments
• Translate account priorities and audience insights into digital activation plans across various paid media channels
• Monitor performance and optimize campaigns based on metrics and ABM outcomes

Required Qualifications

• 4-6 years of experience in B2B digital marketing, ABM, paid media, or demand generation
• Experience running digital campaigns across paid search, paid social, and display advertising platforms
• Strong understanding of digital marketing's role in named account programs and engagement
• Experience managing external agencies and coordinating multi-channel campaign execution
• Strong analytical skills to connect campaign performance with account engagement outcomes