Digital Ad Buyer Consultant

Job Summary

To gain insights into the digital ad buying landscape, active ad buyers will participate in a remote contract study focused on sharing their experiences in managing ad campaigns, including budget allocation and tool preferences.

Key responsibilities

• Participate in a remote conversational interview discussing recent ad campaign management experiences
• Share insights on challenges faced in budget allocation across different channels
• Provide feedback on preferred tools and reporting methods used in digital advertising

Required qualifications

• Active role as an ad buyer, media buyer, or digital marketing manager
• Hands-on experience managing and optimizing paid advertising campaigns
• Familiarity with tracking metrics and adjusting budgets based on performance
• Comfortable discussing day-to-day media buying strategies