Digital Ad Specialist

Job Summary

A company is looking for a Digital Advertising Specialist.

Key Responsibilities:

• Create compelling content and copy for various channels to drive pipeline value
• Manage advertising channels to reach target audience and generate pipeline
• Track, analyze, and report on advertising spend, test results, and pipeline generation

Required Qualifications:

• 3+ years of demand generation experience in a B2B SaaS company
• 3+ years of copywriting experience with proven conversion rate improvements
• 3+ years of experience managing paid search and paid social advertising campaigns
• Bachelor's degree in marketing, business, or related field is a plus
• Experience with various paid search, paid social, and data visualization platforms