Digital Advertising Lead

Job Summary

A company is looking for a Digital Advertising Lead to manage and optimize its digital advertising program during a parental leave coverage period.

Key Responsibilities

• Execute and optimize digital ad campaigns across various objectives and platforms
• Monitor ad performance, track KPIs, and compile performance reports with insights and recommendations
• Collaborate with cross-functional teams to align ad campaigns with organizational goals and ensure effective budget management

Required Qualifications

• Hands-on experience running and optimizing digital ads on platforms such as Meta and Google
• Proficiency with Meta Ads Manager and other digital advertising tools
• Ability to interpret campaign performance data and apply insights for optimization
• Experience in budget management for advertising campaigns
• Authorization to work in the United States