Digital Advertising Manager

Job Summary

A company is looking for a Digital Advertising Manager to drive growth through effective paid marketing campaigns.

Key Responsibilities

• Manage end-to-end campaign execution on LinkedIn, Facebook, and TikTok for various markets
• Develop and maintain a single source of truth for paid performance metrics and optimize for revenue outcomes
• Conduct A/B testing and partner with an external agency to build and operationalize an attribution model

Required Qualifications

• 5+ years of experience managing paid digital marketing campaigns with a focus on conversions and ROI
• Expertise in LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels
• Strong analytical skills with proficiency in tools like Google Analytics and Excel/Google Sheets
• Experience with A/B testing, conversion rate optimization, and attribution modeling
• A growth mindset and adaptability to changing market conditions and technologies