Digital Advertising Manager

Job Summary

A company is looking for a Digital Advertising Campaign Manager to execute and optimize digital marketing campaigns.

Key Responsibilities

• Deploy and manage programmatic and ABM campaigns across digital channels, including display, native, paid social, and video
• Implement post-click testing strategies and optimize based on a test, measure, learn approach
• Analyze ad and landing page data to recommend optimizations for conversion, CPA, and ROAS targets

Required Qualifications

• 2+ years of experience in executing programmatic and ABM campaigns on paid social and display
• Proactive in monitoring performance and adjusting tactics for campaign success
• Proven success in collaborating with digital ad strategists for campaign optimization
• Experience in improving efficiency and lead volumes