Digital Advertising Manager

Job Summary

A company is looking for a Digital Advertising Manager responsible for leading digital advertising initiatives and performance marketing efforts.

Key Responsibilities

• Lead the development, execution, and optimization of paid media campaigns across various platforms
• Manage the paid media budget and monitor KPIs to ensure campaign performance aligns with demand generation goals
• Collaborate with cross-functional teams to ensure effective messaging and campaign alignment

Required Qualifications

• 5+ years of digital marketing experience, particularly in paid media management within a B2B or SaaS environment
• Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube
• Proven ability to manage large-scale media budgets with accountability for performance
• Familiarity with CRM and marketing automation platforms, such as Salesforce or Marketo
• Experience with ABM platforms and working with external agencies or media vendors