Digital Advertising Specialist

Job Summary

A company is looking for a Digital Advertising Specialist (Independent Contractor).

Key Responsibilities

• Manage and optimize Google Ads and LinkedIn campaigns, focusing on audience targeting and ad performance
• Conduct market research to define target audiences and identify digital advertising opportunities
• Monitor ad performance, conduct A/B testing, and deliver regular performance reports with actionable insights

Required Qualifications

• Experience managing Google Ads accounts, including Google for Nonprofits
• Proficiency in developing and executing paid social media advertising strategies, particularly on LinkedIn
• Ability to conduct keyword research and optimize ad copy for performance
• Experience in budget management and bid strategy optimization based on performance insights
• Self-starter with the ability to work independently in a remote environment