Digital Advertising Specialist

Job Summary

A company is looking for a Digital Advertising Specialist to manage and optimize paid advertising campaigns for clinical trial patient enrollment.

Key Responsibilities

• Developing and executing high-performing paid advertising campaigns across multiple platforms
• Monitoring performance and making data-driven optimizations to improve ROI
• Collaborating with internal teams to ensure alignment with campaign and study objectives

Required Qualifications, Training, and Education

• Proven experience managing and optimizing paid campaigns, particularly on Meta (Facebook/Instagram)
• Strong analytical skills with the ability to work with data and identify patterns
• Experience in middle-of-funnel optimization, including landing pages and conversion flows
• Proactive ownership and ability to identify opportunities without waiting for direction
• Experience in healthcare, clinical trials, or regulated industries is a plus