Digital Advertising Strategist

Job Summary

A company is looking for a Digital Advertising Strategist experienced with Meta and Google Ads.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Meta & Google Ads and possibly other platforms
• Analyze performance data and improve KPIs including ROAS, CPA, CTR, and conversion rate
• Lead strategic direction for ad creative, messaging, and landing pages while monitoring campaign health

Required Qualifications

• 3+ years of direct, hands-on campaign management experience
• 3+ years of experience with Meta and Google Ads
• Proven experience managing monthly budgets of $10K-$100K+
• Strong understanding of campaign structure, targeting, tracking, and reporting
• Familiarity with AI tools such as ChatGPT and Claude