Digital Advertising Strategist

Job Summary

Results-driven and experienced in digital advertising, the part-time independent contractor Digital Advertising Strategist will manage and optimize paid campaigns on Meta and Google Ads, analyze performance data, and drive strategic direction while working remotely.

Key responsibilities

• Plan, launch, and optimize paid campaigns across Meta and Google Ads, with potential expansion to other platforms
• Analyze performance data to improve KPIs such as ROAS, CPA, CTR, and conversion rates
• Present strategy and performance insights to internal team members and identify scaling opportunities

Required qualifications

• 3+ years of hands-on campaign management experience with Meta and Google Ads
• Proven experience managing monthly budgets of $10K-$100K+
• Strong understanding of campaign structure, targeting, tracking, and reporting
• Familiarity with AI tools such as ChatGPT and Claude
• Ability to work independently in a remote environment