Digital Analytics Consultant

Job Summary

A company is looking for a Digital Analytics Consultant to support on an ad-hoc/project basis.

Key Responsibilities

• Design, implement, and debug tracking via Adobe Launch and Google Tag Manager, ensuring accurate dataLayer mapping
• Create interactive dashboards in Google Looker Studio and Power BI, translating business questions into self-serve reporting
• Conduct tag audits and validate data accuracy across platforms, documenting discrepancies and delivering remediation plans

Required Qualifications

• Proficiency in Adobe Analytics, including Workspace reports and processing rules
• Experience with Google Analytics (GA4) property setup and event configuration
• Strong skills in Google Tag Manager for container setup and debugging
• Ability to create dashboards in Google Looker Studio and Power BI
• Proficient in SQL for querying large datasets from data warehouses