Digital Analytics Manager

Job Summary

A company is looking for a Digital Analytics Manager responsible for driving marketing performance analytics and reporting.

Key Responsibilities

• Own end-to-end performance measurement across marketing channels, ensuring measurement integrity
• Design and implement scalable marketing analytics frameworks for campaign performance visibility
• Lead advanced measurement initiatives to evaluate channel effectiveness and inform marketing strategies

Required Qualifications

• Bachelor's degree or equivalent experience in a related field
• 5+ years of experience in marketing analytics or related analytical function
• Advanced proficiency in data extraction and analysis using SQL and Excel
• Demonstrated expertise in marketing measurement and digital tracking frameworks
• Experience with data visualization tools such as Tableau or Power BI