Digital Analytics Manager

Job Summary

A company is looking for a Digital Analytics Manager to oversee website analytics and marketing performance measurement.

Key Responsibilities

• Manage the implementation of analytics tools like GA4, Mixpanel, and Google Tag Manager across the website and application funnel
• Collaborate with marketing and product teams to establish measurement frameworks and maintain HIPAA compliance
• Analyze web traffic and user behavior to identify trends, improve user experience, and drive patient enrollments

Required Qualifications

• 5+ years of experience in web analytics with a focus on implementation and optimization
• Expert proficiency with Google Analytics 4 and Google Tag Manager
• Experience with event-based analytics tools and privacy orchestration tools in regulated environments
• Proficiency in SQL and experience building dashboards in Looker
• Experience in healthcare or HIPAA-regulated environments is a plus