Digital Analytics Manager

Job Summary

Digital Analytics Manager, this full-time position requires a highly analytical and technically skilled individual to manage the digital measurement ecosystem, focusing on tracking, analytics, and insights across various platforms to drive growth and improve customer experience.

Key Responsibilities

• Own digital measurement and tracking, including Google Tag Manager and event tracking frameworks
• Manage and optimize Google Analytics 4, defining conversion events and aligning data with marketing efforts
• Analyze funnel and conversion performance, identifying drop-off points and recommending improvements

Required Qualifications

• 8+ years of experience in digital analytics
• Proficient in Google Tag Manager and Google Analytics 4
• Strong understanding of tracking, funnels, and attribution
• Experience collaborating with engineering teams