Digital Analytics Manager

Job Summary

Owning defined workstreams within digital measurement and analytics, the full-time Digital Analytics Manager will execute instrumentation, reporting, and platform work across web, mobile app, and digital marketing channels while working remotely.

Key responsibilities

• Execute digital measurement work within established frameworks, including event taxonomy and KPI definitions
• Implement and maintain tags within the tag management environment, ensuring data collection accuracy
• Build and maintain digital performance dashboards and reporting views for stakeholders to analyze web and mobile app performance

Required qualifications

• Undergraduate Degree in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field
• 6+ years of hands-on experience in digital analytics and proficiency in tag management and analytics platform configuration
• Experience implementing and maintaining tags in Adobe Launch or Google Tag Manager
• Working knowledge of Adobe Analytics and/or GA4, including report configuration and data validation
• Proficiency in SQL for data querying and reporting support