Digital Analytics Marketing Manager

Job Summary

Working remotely with occasional office visits, the full-time salaried Digital Analytics Marketing Manager will focus on driving digital marketing strategies, analyzing performance metrics, and optimizing campaigns to enhance customer engagement.

Key responsibilities

• Develop and implement digital marketing strategies to improve online presence and customer engagement
• Analyze performance metrics and provide insights to optimize marketing campaigns
• Collaborate with cross-functional teams to align marketing efforts with business objectives

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in digital marketing and analytics
• Proficiency in analytics tools such as Google Analytics and Adobe Analytics
• Experience with digital marketing platforms and campaign management
• Strong understanding of SEO, SEM, and social media marketing strategies