Digital Analytics Marketing Manager

Job Summary

Working remotely with occasional office visits, the full-time salaried Digital Analytics Marketing Manager will focus on developing and executing digital marketing analytics strategies to optimize performance and drive growth.

Key responsibilities

• Manage digital marketing analytics initiatives to enhance campaign effectiveness and ROI
• Collaborate with cross-functional teams to integrate analytics insights into marketing strategies
• Develop and maintain dashboards and reporting tools to track key performance indicators

Required qualifications

• Bachelor's degree in Marketing, Analytics, or a related field
• 5+ years of experience in digital marketing analytics or a similar role
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
• Experience with data visualization tools like Tableau or Power BI
• Strong understanding of digital marketing channels and metrics