Digital Analytics Marketing Manager

Job Summary

Working remotely with occasional in-office meetings, the full-time salaried Digital Analytics Marketing Manager will oversee digital marketing analytics, develop data-driven strategies, and collaborate with cross-functional teams to enhance marketing performance.

Key responsibilities

• Manage and analyze digital marketing data to inform strategy and optimize campaigns
• Develop and implement measurement frameworks to assess marketing effectiveness
• Collaborate with various teams to integrate analytics insights into marketing initiatives

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in digital marketing analytics and data interpretation
• Strong proficiency in analytics tools such as Google Analytics and Tableau
• Experience with A/B testing and performance optimization techniques
• Ability to work collaboratively in a remote environment