Digital Analytics Marketing Manager

Job Summary

Working remotely with occasional office visits, the full-time salaried Digital Analytics Marketing Manager will oversee digital marketing analytics, optimize campaigns, and drive data-driven decision-making for marketing strategies.

Key responsibilities

• Manage and analyze digital marketing performance metrics to inform strategy
• Collaborate with cross-functional teams to optimize marketing campaigns based on data insights
• Develop and implement reporting frameworks to track marketing effectiveness and ROI

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in digital marketing analytics
• Proficiency in analytics tools such as Google Analytics and marketing automation platforms
• Strong understanding of digital marketing channels and performance metrics
• Experience in developing data-driven marketing strategies