Digital and Social Strategy VP

Job Summary

Leading strategic direction for multiple healthcare and pharmaceutical accounts, the remote full-time Digital and Social Strategy VP will oversee the execution of complex digital and social media engagement strategies, drive agency growth, and provide executive-level counsel based on market intelligence and analytics.

Key responsibilities

• Serve as the senior digital and social lead, architecting integrated communications ecosystems that drive brand growth and stakeholder engagement
• Identify whitespace opportunities and drive organic growth through innovation pilots and expanded digital capabilities
• Lead cross-functional teams to deliver cohesive, high-impact digital programs while mentoring team members to elevate strategic rigor

Required qualifications

• 9+ years of experience in a senior leadership role within healthcare or pharmaceutical digital strategy
• Knowledge of regulations governing pharma marketing and experience delivering persuasive counsel to C-suite executives
• Proficiency in developing content calendars and managing paid social media campaigns across various platforms
• Experience with social platform promotion and metrics tools, such as Google Analytics and Facebook Ads Manager
• Ability to maintain knowledge of current and emerging digital and social media technologies relevant to the healthcare industry