Digital Asset Management Marketing Lead

Job Summary

A company is looking for a Digital Asset Management Partner Marketing Lead.

Key Responsibilities

• Drive demand generation aligned with go-to-market priorities
• Develop and execute integrated field marketing plans to increase awareness and pipeline growth
• Measure and report on campaign performance, pipeline impact, and ROI using analytics tools

Required Qualifications

• Proven success in field roles focused on pipeline generation
• Strong understanding of ABM, intent data, and funnel acceleration strategies
• Proficiency in marketing automation, CRM, and analytics tools (e.g., Salesforce, 6sense)
• Experience in planning and delivering field events and digital activations
• Ability to collaborate closely with sales and partner teams