Digital Campaign Manager

Job Summary

A company is looking for a Digital Campaign Manager to support the planning, execution, and optimization of multi-channel B2B digital campaigns.

Key Responsibilities

• Contribute channel-level expertise to campaign planning, including execution plans and timelines
• Execute and manage campaigns across email and digital channels, including audience segmentation and A/B testing
• Monitor campaign performance against defined KPIs and prepare performance reports with insights and recommendations

Required Qualifications

• 3-5 years of experience in B2B digital marketing, demand generation, or campaign management
• Hands-on experience with email, SEO, social media, SMS, and content-driven digital campaigns
• Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
• Strong understanding of the B2B buyer journey and sales funnel optimization
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required