Digital Campaign Manager

Job Summary

A company is looking for a Digital Campaign Manager responsible for managing the full lifecycle of digital advertising efforts.

Key Responsibilities

• Develop and manage digital campaigns that guide prospects from awareness to conversion
• Monitor campaign performance and adjust strategies in real-time to optimize ROI
• Translate campaign metrics into executive-level narratives and actionable insights

Required Qualifications

• Proven ability to align digital tactics with the buyer's journey
• Expertise in Google Analytics 4 (GA4) and platform-native tools for actionable insights
• Ability to interpret data and develop concrete action plans for financial outcomes
• Strong understanding of key financial metrics like CAC, LTV, and ROAS
• Experience with data tracking, pixels, and tagging for data integrity