Digital Campaign Manager

Job Summary

To drive pipeline and revenue growth, the full-time Digital Campaign Manager will plan, manage, and execute integrated digital marketing initiatives while working in a hybrid environment with stakeholders across various teams, focusing on digital channels such as LinkedIn advertising and Demandbase ABM.

Key responsibilities

• Plan and execute digital strategies to enhance awareness, engagement, and sales opportunities across global targets
• Own and optimize LinkedIn advertising campaigns to drive engagement and pipeline across key personas
• Manage digital ad campaigns across display and social channels, continuously testing and optimizing for performance and ROI

Required qualifications

• 5+ years of experience in B2B digital marketing, particularly in paid social and programmatic advertising
• Hands-on expertise with LinkedIn Business Manager and Demandbase or comparable ABM platforms
• Proven track record of achieving pipeline and ROI targets through digital marketing campaign optimization
• Experience with marketing automation and CRM platforms such as HubSpot or Salesforce
• Bachelor's degree in marketing, business, or a related field, or equivalent work experience