Digital Channels Manager

Job Summary

Executing guest-facing CRM and lifecycle marketing initiatives, the full-time Digital Channels Manager will manage campaigns across email, SMS, loyalty, and digital channels to drive guest acquisition, engagement, and retention in a remote setting.

Key responsibilities

• Manage the execution of lifecycle campaigns, customer journeys, and loyalty communications while ensuring campaign quality and operational readiness
• Coordinate with cross-functional teams to optimize customer experiences and marketing performance through disciplined execution and campaign testing
• Support website and app marketing initiatives, including campaign landing pages and digital merchandising, while identifying optimization opportunities

Required qualifications

• 4+ years of experience in CRM, lifecycle marketing, loyalty, or digital marketing
• Experience executing email, SMS, and digital marketing campaigns
• Working knowledge of segmentation, personalization, and triggered campaigns
• Strong project management and organizational skills
• Understanding of customer journey orchestration and digital marketing fundamentals