Digital Communications Specialist

Job Summary

To support the College's storytelling and engagement efforts, the full-time remote Digital Communications Specialist will develop and implement strategic digital content plans, focusing on social media, web, and multimedia platforms while collaborating with various departments to enhance brand awareness and engagement.

Key responsibilities

• Develop and implement strategic digital content plans to drive awareness and engagement
• Collaborate with other departments and communications specialists to promote news and events effectively
• Leverage high-quality content and report on engagement metrics to assess effectiveness

Required qualifications

• Bachelor's degree
• 3-4 years of experience in content marketing or digital media marketing within higher education or non-profit sectors
• Experience in drafting ad copy and creating content suitable for social media audiences
• Proficiency in Google Analytics and social media management tools
• Experience with WordPress and MailChimp; knowledge of Adobe Creative Suite preferred