Digital Content Data Analyst

Job Summary

As a key member of the Content Marketing Analytics team, the full-time remote Digital Content Data Analyst will manage the end-to-end analytics process for content marketing, utilizing tools like Adobe Analytics and Snowflake to track and report on digital content performance, thereby optimizing campaigns and enhancing customer experiences.

Key responsibilities

• Determining strategic goals for Content Marketing through data analysis and insights
• Owning the analytics process, including data collection, reporting, and insight generation across various platforms
• Delivering quarterly analytics reviews with performance tracking and strategic recommendations for content initiatives

Required qualifications

• 5+ years of experience in data analytics or digital analytics
• Proficiency in Adobe Analytics or similar web analytics platforms
• Experience with data warehousing tools such as Snowflake
• Strong skills in data analysis, including statistical analysis and data visualization
• Ability to transform raw data into clear narratives that inform content strategy