Digital Content Director

Job Summary

A company is looking for a Digital Content & Web Experience Director.

Key Responsibilities

• Lead web content strategy and governance for online properties, ensuring alignment with brand standards and enrollment goals
• Develop and optimize digital marketing strategies to enhance enrollment growth and improve user engagement
• Oversee user experience design, ensuring accessibility and seamless navigation across online program resources

Required Qualifications

• Bachelor's degree in Digital Media, Information Systems, Communications, Marketing, Computer Science, or related field
• 7-10 years of experience in digital strategy, web management, or enterprise content leadership
• Experience in enrollment marketing or lead-generation initiatives in higher education
• Expertise with enterprise CMS platforms, digital analytics tools, and accessibility standards
• Collaboration experience with IT, marketing, and enrollment leadership teams