Digital Content Manager

Job Summary

A company is looking for a Web Content & Analytics Manager responsible for leading digital content strategy and performance optimization across web platforms.

Key Responsibilities

• Manage web content development and optimization to enhance user engagement and support SEO and conversion goals
• Analyze user behavior and site performance using analytics tools to generate actionable insights
• Collaborate with cross-functional teams to align content initiatives with marketing campaigns and lead nurturing strategies

Required Qualifications

• Bachelor's degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field
• 5+ years of experience in web content management, digital marketing, or web analytics
• Expertise in web analytics platforms and tag management systems
• Strong proficiency in CMS platforms and familiarity with HTML/CSS
• Advanced knowledge of SEO best practices and A/B testing tools